Dr. Ricardo Ochoa
 |
| Portrait of Dr. Ricardo Ochoa from PHS Pediatrics in McAllen Texas. |
Breaking through Perceptual Guards with your Ad Design
“There are more things in heaven and earth, Horatio, Than are dream’t of in your philosophy.” — William Shakespeare Reality is big. Really big. It’s so big that we can barely perceive all of it. There is so much more information in the world around you that if you would be able to capture it all, you’d probably go crazy. In fact, what you, me, and everyone see, is not really reality, but “a subjective approximation of reality” aka “Perception”. This perception includes a defense mechanism that prevents us from seeing too much reality. We call this mechanism, “Perceptual Guards” and it keeps us from going crazy by absorbing too much reality. The Challenge As Marketers, web developers, and graphic design artists, our job is to break through these perceptual guards alter the our audience’s reality to include our marketing message and influence their decision-making process. In order to do this, we have to understand the process that makes our audience decide whethe...
Comments
Post a Comment