Image courtesy of businesscardszone.com I’m constantly amazed at how uninformed small local companies are when it comes to the importance and value of having a proper logo and building a brand. There is such little awareness that there is such a thing as brand development and that this is the secret that can launch their company into unimaginable success. A logo? It’s amazing how this small yet oh-so-important aspect of a fresh new company is so often overlooked and just slapped together without much consideration for the ramifications and potential benefits for said business. This lack of foresight is disturbing to say the least, and harmful to long-term business success at the most. Yes, you can go out and buy a stock logo for pennies. Yes, it will look professional and your company will have a logo that will look exactly like 100 other companies logos. So you’re done right, now you just need to slap that logo on everything and that’s your branding plan. Simple, right? Yes
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